Kristoffer
Landa Hansen

All time net turnover

Two companies, with no investors and no formal education. Annual revenue in millions of NOK, first as Gymshark's Scandinavian distributor, then with Fitjeans.

Around 880 million NOK in total, roughly 75 million euros. Hover over a year to see the figure.

Role history

Tap a row for details.

1. 2014–2015 Sales ManagerTargetEveryone +

   First real sales job. Sold digital marketing solutions to businesses and learned B2B sales and account management from the ground up.

2. 2015 Brand Manager, consultantNOCCO +

   Brought in for NOCCO's Norwegian launch. Market initiatives and brand positioning from day one in a new market.

3. 2015–2018 Co-FounderGymshark's Distributor in Scandinavia +

   Official distribution partner for Gymshark in Norway, Sweden, Denmark and Finland. Started at 24, with no experience in the industry.

   • Revenue from 10 to 40 to 80 million NOK in three years
   • Built Gymshark into one of the region's strongest fitness brands
4. 2018–2022 Founder and CEOFitjeans AS +

   Started Fitjeans from zero in Oslo, while still running Gymshark's final year in Scandinavia: jeans in technical fabric that move like gym wear. Sold direct to consumer, no stores, no investors.

   • Revenue of 7, 14, 45 and 106 million NOK in the first four years
   • Built the brand, team and operations until I stepped out of day-to-day management in January 2022
5. 2022– OwnerFitjeans AS +

   Retired from operations in January 2022 and have been an owner, not a manager, since. The company has kept growing with a team that runs it themselves.

   • Revenue between 84 and 140 million NOK a year since 2022
   • Customers in over 130 countries: 60% Europe, 30% USA, 10% rest of the world
   • Over one million followers across Fitjeans' channels
6. 2026– ArtistKrislanda +

   Two albums released in 2026. The music has no strategy and no facade, just me and a beat.

Music

Released as Krislanda.

Northern Tropical House

Album, 2026

Everything Comes in Waves

Album, 2026